Speech at Brands of Odisha: Pride of India event


I am delighted to attend this year’s edition of Brands of Odisha: Pride of India. I thank Shri Soumya Ranjan Patnaik, Chairman of Sambad Group, for his unceasing efforts to promote the Brands of our own soil. 

Branding & Promotion are essential components of Business & Industry. The ultimate aim is to bring prosperity, serve people and create a niche for a company, its product or service. 

Any branding programme that has a solution to address people’s needs will definitely succeed. The Oyo story of Ritesh Agarwal, a young man of our Odisha, is a case in point. He actually found an easy solution for millions of tourists in hospitality sector. And he does not own  hotels himself. My point is-- ‘to create a real good brand, one has to truly endeavour to understand people’s needs, and find easy solutions to them. Money will flow in, brand will be built.”

Our Government is working committedly to improve the business climate of Odisha. Industry friendly policies, quick clearances and grounding of projects have helped us to make us one of the most attractive investment destination in India. We have received an investment of over 1.25 lakh crore rupees since February 2020 despite the wrath of corona virus. Our Start-Up policy is also one of the best in the country.

I wish more and more people, especially the young people, from our state come forward to take the opportunities in various sectors. The younger generation is bubbling with ideas. They must take the plunge into business and industry, create global brands, and generate wealth for themselves and the Nation.
I congratulate the Brands of Odisha who are receiving awards today. They are the true flag bearers of entrepreneurship in Odisha. 

I wish the event all success.

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